How Soul Cycle and Equinox Could Have Saved Themselves.
or “How Not to Handle a PR Crisis.”
4 min readAug 9, 2019
As someone who works in communications, I keep thinking about how astronomically bad the official release that Equinox and Soul Cycle put out regarding Steven Ross, the chairman of their parent company, The Related Companies, was hosting a $100k — $250k per ticket fundraiser for Donald Trump’s reelection. So… I…