How Soul Cycle and Equinox Could Have Saved Themselves.

or “How Not to Handle a PR Crisis.”

As someone who works in communications, I keep thinking about how astronomically bad the official release that Equinox and Soul Cycle put out regarding Steven Ross, the chairman of their parent company, The Related Companies, was hosting a $100k — $250k per ticket fundraiser for Donald Trump’s reelection. So… I…

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Social Media & Content Lead at American Eagle. Formerly BMW Group & A/D/O by MINI. Ad Agency Survivor. Brand Consultant. Retired Photographer.

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@natepoekert

@natepoekert

Social Media & Content Lead at American Eagle. Formerly BMW Group & A/D/O by MINI. Ad Agency Survivor. Brand Consultant. Retired Photographer.

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